Your business is important to you so it’s absolutely crucial that your online presence also represents you and your business. This means that your domain name must be appropriate to your business idea and reflect your business positively. Thinking of and finding the right business domain name cannot be underestimated so you’ll need a name that is impossible for potential customers to forget. We’ve got hundreds of domain names and extensions to choose from, the right name for you is simply a call away. As domain names are constantly being registered and expiring it’s important to make the right decision quickly, before someone else gets there before you. Domain names that already have a history and rank highly in search engines such as Google are valuable - it’s not always clear why such domains expire, it might be due to retirement or other reasons, but by adopting such a domain might mean more business and higher ranking in the search engine.
A domain name is simply the web address your business website can be accessed on, for example our domain name is www.pacific-domains.com.au, it’s really straightforward - you can have as many domain names as you like and if you think of your domains like web addresses, it means they’re simply the places that your potential customers can find you online. Technically, every website is ‘hosted’ on an internet web server, so your computer can access these hosts using an IP address. This is simply a list of numbers such as 12.34.567.89. However this list of numbers is not exactly as memorable as a domain name, which is simply the list of numbers converted to a text version of an IP address. This means that domain names are much easier to remember.
It’s really easy to register a domain name - as long as the name you want is available! Once you know that your domain name is available, registration is quick, simple and only few details are needed such as your name, address and contact details. This needs to be up-to-date as it is essentially your proof of ownership. Finally, in order to process your registration your payment details are required.
An extension is simply the ending of a domain name and these are commonly referred to as top level domains (TLD), suffixes or domain roots. Examples of top level domains include .com, .com.au, .net and .org.au. Some might be country specific for example .de for Germany, .fr for France. In order to increase visibility, many businesses register numerous domain names and multiple extensions in order to attract more visitors to their website.